YOUR LOGO

Before I begin writing this article, I'd like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of other acts out there; and being the band that ultimately achieves success.

First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it's probably one of the easiest and least expensive forms of marketing your music, and your band. As I indicated, I am going to lay this out - step-by-step so that it is very easy to follow and implement. So, let's get into it a little:

YOUR LOGO:

This is probably the simplest form of your brand. Every act should have a logo that in some way or another represents who you are. It should be simple and easy to understand. But you must have one. Don't rush it - do many different ideas and samples until you pick the final version. Collaborate with band-members, fans, and friends for different ideas. Six heads are better than one.

YOUR STORY:

Remember, you essentially want your digital brand to tell the story of who you are. Focus on details that describe your image and likeness, your on-stage consistent look, and a consistent look and feel for your websites and social media. Once you devise your branded image, exploit it everywhere. When fans move from website to website, or see you perform, your brand must be consistent. Everywhere people look for you, they must be able to absolutely know it's you - simply by seeing your consistent logo, brand, and image. It must be memorable!!

CONSTRUCT A COMMUNITY OF FOLLOWERS:

Personalize your fan engagement experiences. Build trust and affection in your close personal community. Engage as often as possible. Possibly use brand-infused giveaways as a way to increase your follower's cooperation.

Use Instagram, Twitter, and Facebook to constantly spread your brand and expose it to as many followers as possible. By all means, shoot professional videos. Video will enhance your brand and give your fans a closer look at what you're all about and become closer to you.

OVERSHADOW YOUR COMPETITION:

Dominate your particular music market by being distinctive in every aspect of your digital and traditional marketing efforts. Some examples are your official website, your social media sites and posts, new CD releases and especially in your merchandise. Your merch must be distinctive and express your image and brand in its designs. Along with your logo,



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